Synthetic does not mean plastic

Quite often, when coming across the word “synthetic” while choosing a product to buy, you will tend to relate it to a fully man-made, badly crafted or poor-quality product. Yet, when it comes to the industry of stones for jewelry, this term involves a nuance that is worth considering: Synthetic gems are actually perfect copies…

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Zirconia, referred to as CZ: the best alternative to diamond

Nowadays diamond is the hardest, the purest and the shiniest precious stone. It is also one of the rarest: the reason is its creation process which requires from 1 to 3.3 billion of years… Needless to say that since its discovery almost 5 000 years ago, humans never stopped looking for a reproduction of this exceptional material.

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